What’s that Smell??

17 08 2011

To walk through a grocery store cleaning aisle has become a nose opening experience. Mountain Fresh, Spring Rain and many other wonderfully thought out marketing names of fragrances fill the aisle. But what are all these smells made from? I have not come across a plant named mountain fresh or a flower called spring rain.

Yes, these are synthetic creations designed specifically to trigger the senses and most importantly buy the product. Back in the late 80’s after the whiter than white campaigns did not increase market share, the big companies hired a sociologist team to determine what will sell more product. The answer smell. From that point on everyone began seeking the smell that sells.

Taking it to the next level, development began to enhance fragrance retention a new term to describe how long a given fragrance can stay in the fabrics. Because people want that “fresh” smell when they pull the laundry out of the dryer and even when the are wearing the clothes or sleeping on the sheets, extra chemicals needed to be added to help the fragrance penetrate the fibers and stay put.

What are some of the chemicals in artificial fragrances?

  • Benzyl acetate: Linked to pancreatic cancer
  • Benzyl Alcohol: Upper respiratory tract irritant
  • Ethanol: On the Environmental Protection Agency’s (EPA) Hazardous Waste list and can cause central nervous system disorders
  • A-Terpineol: Can cause respiratory problems, including fatal edema, and central nervous system damage
  • Ethyl Acetate: A narcotic on the EPA’s Hazardous Waste list
  • Camphor: Causes central nervous system disorders
  • Chloroform: Neurotoxic, anesthetic and carcinogenic
  • Linalool: A narcotic that causes central nervous system disorders
  • Pentane: A chemical known to be harmful if inhaled

So next time you are shopping check the label for a product with no fragrance or natural fragrance. Unfortunately, many of the pseudo natural brands out there still contain artificial fragrance so be careful and do some research.

We hope you enjoy the video and look forward to many more episodes of Live from the Lab!


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3 responses

18 08 2011
Carol Westfall Barnes

This is the another REASON to make your own laundry detergent. Co$t is the be$t rea$on.

18 08 2011
greenblendz

Or you could work with the coolest company around that produces quality clean detergents, greenblendz.

21 08 2011
mike

“Bad Smell” I know it all to well…I am looking forward to trying out Greendblendz order eliminator products.

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